The BAWSE. Story
Less. Is. More.
We create designs that inspire optimism and focus on creating comfortable styles with minimal designing of our essential garments. Our designs are not merely curated—they’re a commitment to help you look great and evolve your style quotient over time.
The aim of our brand is to combine street culture and minimalism. Our one-stop-shop provides men and women with a variety of apparel items that are influenced by the sporty-chic lifestyle. Each item is easy to wear, authentic and wearable on a range of occasions. We work in an open environment—enriching our designs with a natural flow of ideas and instinctively promoting collaboration and creativity.
We manufacture our own fabric and garments (Yes, you read that right. We do not purchase fabric from other suppliers unlike most of the brands in india). Knitting, cutting, sewing, and finishing processes in-house enables us to ensure quality at each and every step. We only use 100% compact combed cotton. Combed cotton is softer than regular cotton because it doesn't have any impurities or short protruding threads as they have been combed out. Combed cotton is also stronger than regular cotton because the combing process removes short fibers, which are prone to breakage.
Contemporary but Classic
Creating intricate clothing comes with a method—from fashion trend research to designing, we make sure our products resonate with your persona. Keeping up with contemporary trends, our designs enhance your hidden fashionista while also staying classy to rekindle your inner suave.